Jyoti opened the salon way back in 2000, when only “beauty parlours” were available in the neighbourhood and not “beauty salons”.
The salon was the one of first fully air-conditioned ones in the city, replete with a sauna and massage tables. The salon was named Nature’s Lustre and Jyoti only hires professional hair-dressers and make-up artistes as her staff.
She had opened the shop by buying out a place at Kalpak Estate and re-vamping it up completely to give it a modern look and feel.
Women were immediately attracted to this new “salon” and started coming up here in tremendous numbers and the trend continues eleven years down the line.
Of course now Jyoti has succeeded in enhancing her salon to a super-luxurious level by adding more rooms for a spa, a gymnasium and even valet parking!
According to Jyoti, the prices of services rendered at her shop (now that it’s more than a salon) are slightly higher than other places because she uses quality products (Loreal only), hires professional and gives the most satisfactory results which can be given to clients who deserve the best.
If a normal beauty parlour charges Rs.200/- for a hair-cut, Jyoti charges Rs.500/-
Same goes for each and every other service.
Her monthly budget in the shop sums up like this: (all are rough estimates)
· Salon – Rs.3 lac
· Spa –Rs.5 lac
· Gymnasium –Rs.10 lac
· Salaries –Rs.2 lac
· Electricity –Rs.30,000
· Telephone –Rs.25,000
· Miscellaneous -Rs.50,000
Jyoti says that beauty never goes out of business, whether it’s recession or inflation and customers are willing to pay any price to look beautiful in today’s era.
Just like other businesses, price fluctuations in the market affect the price in the shop. Their funda is very clear, “We are not here to do charity. It’s a business and we maintain it that way.”
Some of the products have to be imported and hence these are charged more for obvious reasons.
The spa is of international standards and offers a variety of therapies like Thai Massages, Foot Reflexology, Fish Therapy, Wine Massages, Acupuncture Massages, etc.
The spa services are priced anywhere between Rs.1,000/- to Rs.10,000/- plus taxes.
The gymnasium is also of international standards, having all the modern and required exercising machinery to guarantee maximum customer satisfaction.
The gymnasium membership fees are between Rs.1 lac to Rs.10 lac a year, depending on the programme.
The salon offers hair, body, make-up and grooming services.
The salon services are priced from Rs.50/- to Rs.10,000/- plus taxes.
Sounds pricey but one must have a look and feel of the place! It’s luxury at your door-step!
Jyoti and Co also provide the customers with complimentary tea/coffee and snacks and also a small token at the end of each and every session as a sign of appreciation.
“Customer satisfaction is our main goal”, says Radhika, a Senior Masseuse at Nature’s Lustre.
Everything is accounted for and taxes are paid regularly. Jyoti is an honest business-woman and it shows in her success.
The miscellaneous budget is used for staff outings, birthday celebrations in the shop, festivals and new year parties.
Now she plans to open branches of her salon in other parts of the city and also add tattoos and piercings as a speciality to her already long list of accomplishments.
“They are surely going to rake in more revenue and it will also be avant garde”, says Jyoti in an excited voice.
We surely wish you the best.
Toodles.
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